Electricians revealed as UK’s most trusted source for green home advice, new ECA report finds

Electricians are the most trusted advisers in the UK when it comes to clean energy technologies like solar panels, heat pumps, and electric vehicle chargers, according to new YouGov polling commissioned by ECA (Electrical Contractors’ Association), in collaboration with electrical certification body Certsure.

The findings, published today as part of ECA’s new Blueprint for Electrification: Delivering the UK’s Transition to Clean Power, show:

• Almost a quarter (24%) of UK adults say they would trust a qualified electrician more than any other source – including authorities – to advise on which clean technologies to choose.

1. Particularly high trust among the youngest respondents (18-24: 35%). 
2. Strongest in the East Midlands (28%) and Northern Ireland (30%).

• Government agencies, such as Ofgem, are the second-most trusted at 18%, with the strongest trust among slightly older respondents (45-54: 21%) and social grade ABC1 (20%).

ECA’s Blueprint outlines ten actionable recommendations for the UK government, calling for electricians to be placed at the heart of net zero strategies to accelerate electrification in homes, businesses, and communities.

Read the full report here.